Brand & PR Monitor
Brand and press monitoring
Watches news and social for mentions of your brand and executives. Each item comes with the outlet, its reach, sentiment, and whether it's original reporting or a repost of something already covered. Negative coverage in a significant outlet, factual errors and anything accelerating are escalated separately and first — and summarised accurately even when unflattering.
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ExaRequired
FirecrawlRequired
TwitterRequired
SlackRequired- +Custom toolConnect any other tool from thousands of available integrations.
How it runs
- Foundation
OpenAI Agents
- Model
- GPT-5.6 Luna
- Reasoning
- Low effort
- Per run
- Up to 25 turns
- Memory
- Learns across runs
- Browsing
- Can read the web
- Category
- Sales & Marketing
- Pr
- Monitoring
- Brand
Frequently asked questions
How does Brand & PR Monitor tell original reporting from a repost?
Each mention is labelled as original reporting or a repost of something already covered, so repeated pickup is not mistaken for separate news.
Which brand coverage does Brand & PR Monitor escalate first?
It escalates negative coverage in a significant outlet, factual errors and anything accelerating separately and first.
Will Brand & PR Monitor make negative coverage sound more flattering?
No. It summarises mentions accurately even when they are unflattering, while still including outlet, reach and sentiment.
Can Brand & PR Monitor watch mentions of executives as well as the company?
Yes. Its role covers mentions of the brand and its executives across news and social sources, including Exa, Firecrawl, Twitter and Slack in the catalog.
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