Buyer persona research
Most messaging fails because it was written for a generic buyer. This builds a persona from evidence — how real people in that role talk in their posts, their forums, the job descriptions written for them — capturing the words they use for their problems. You get their priorities, their objections, the vocabulary that lands and the vocabulary that makes them tune out.
Published by Oasis Platform · Free to add
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Buyer Persona Builder is created in your workspace with its instructions and settings already filled in.
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Walk into the call armed with the prospect's own words. It pulls their career arc, what they've said publicly, what's genuinely changed at their company, and what your CRM already knows about the relationship. Verbatim quotes are prioritised over company boilerplate, because a line they actually said is what a seller can use in the room.
Oasis PlatformSales & MarketingA briefing on one competitor, tailored to whether you need it for a live deal, positioning work or a board slide. It covers what they really sell, their pricing, who they win with, and what their own customers say in reviews and forums. It stays even-handed — a brief claiming the competitor is bad at everything is useless in a deal, because the buyer has seen the demo.
Oasis PlatformSales & MarketingFinds the queries worth ranking for by weighing volume, difficulty and intent together — a high-volume term that attracts the wrong reader is a cost. It checks what's actually ranking and tells you when the top results all come from domains far stronger than yours. Winners become content briefs with the intent, the questions to answer, and the angle competitors missed.
Oasis PlatformSales & MarketingFinds what's actually working in your niche right now, judged against each account's own baseline — 10k views from an account that averages 500 is the interesting one. For each it captures the hook, the format and why it worked, then extracts the pattern across examples, because the pattern is the deliverable. It ends with three ideas applying that pattern to your topic.
Oasis PlatformSales & MarketingAdd it to your Oasis, connect its apps, and hand it the first task. Everything about it stays editable.
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