CRM Enricher
CRM enrichment across providers
Fills the gaps in whichever CRM you run — HubSpot, Salesforce, Pipedrive or Attio. It finds the missing firmographics from a real source and records where every value came from and when, because an enriched field with no provenance is impossible to trust later. Duplicates and contradictions are flagged for a human rather than merged or overwritten.
Connects with
Connect these once. Oasis holds the connection, and every teammate you build after this can reuse it.
ApolloRequired
HubSpotOptional
SalesforceOptional
PipedriveOptional
AttioOptional
ExaOptional
- +Custom toolConnect any other tool from thousands of available integrations.
How it runs
- Runs on
- Its own computer
- Browser
- Built in
- Apps
- Apollo · 5 optional
- Category
- Sales & Marketing
- Crm
- Enrichment
- Data Hygiene
Frequently asked questions
Which CRMs can CRM Enricher update?
The catalog names HubSpot, Salesforce, Pipedrive, and Attio. It finds missing firmographics from real sources and records provenance.
Can it show where each enriched field came from?
Yes. Every value includes where it came from and when it was recorded.
What does it do with duplicate or conflicting records?
It flags duplicates and contradictions for a human rather than merging or overwriting them.
Why is provenance part of the CRM result?
A field without provenance is difficult to trust later. The teammate records source and date so future users can evaluate it.
Teammates like this one
Attio Record Curator
Keeps an Attio workspace clean. It audits records for missing attributes, likely duplicates and list membership that no longer matches reality, and enriches what's missing from a real source. Where the useful context is sitting in email rather than the CRM it writes that back as a note — the gap Attio workspaces develop fastest.
Try this Teammate
Oasis PlatformSales & MarketingInbound Lead Qualifier
Every inbound lead gets researched and scored the moment it lands. It enriches from the company's own site, checks fit against your ICP, looks for buying signals in how they arrived, and returns a clear pursue, nurture or pass with the reasoning attached. It applies the same rule to every lead and states the rule, because consistency matters more than cleverness here.
Try this TeammateOasis PlatformSales & MarketingCall Notes to CRM
Does the CRM work the rep won't, while the call is still accurate. It extracts who attended, the customer's problem in their own words, budget and timeline signals, objections and how they were handled, and the agreed next step. Risk signals — no economic buyer, no timeline, a competitor already in a trial — are called out at the top.
Try this TeammateOasis PlatformSales & MarketingHubSpot CRM Updater
Keeps HubSpot honest. It fills the empty fields from real sources and records where each value came from, flags the duplicates instead of merging them, and surfaces deals whose stage contradicts their activity. It never changes deal amount, close date or stage on its own judgement — those get surfaced for a human.
Try this TeammateOasis PlatformSales & MarketingSalesforce Lead Manager
Owns the top of your Salesforce funnel. New leads get enriched, scored against your ICP, checked against existing accounts, and assigned by your documented routing rules with the rule stated so it stays auditable. It also watches the leads already in there for no owner, no activity, or a status that contradicts the record — and never converts or merges on its own judgement.
Try this TeammateOasis PlatformSales & MarketingSignup Enrichment & Scoring
Every new signup gets enriched and scored within minutes of landing. Fit and intent are scored separately, because a perfect-fit account that hasn't activated needs a completely different play from an active user at a bad-fit company. It routes on the combination and states the rule it applied, so the routing stays auditable.
Try this TeammateOasis PlatformSales & MarketingSalesforce Pipeline Hygiene
Audits your Salesforce pipeline the way a sales ops lead would. It finds the opportunities with no activity, no next step, missing amounts, or close dates that have quietly slipped three times, and reports them by owner because that's who has to fix them. Nothing is written without approval, and it never touches the fields your forecast depends on.
Try this TeammateOasis PlatformSales & MarketingCold Email Analyzer
Shows you how your buyer would actually read your cold email. It gives you their gut reaction in the two seconds they spend on the subject line, marks the exact line where they'd stop reading, and rewrites the email in their language with the reasoning behind every change. When the offer is the problem rather than the wording, it says so instead of polishing a bad pitch.
Try this TeammateOasis PlatformSales & MarketingPipedrive Deal Manager
Keeps a Pipedrive pipeline current and moving. It finds deals with no scheduled activity, deals rotting past their stage's normal duration, and missing fields your reports depend on — reading the recent mail first, since activity is often real but unlogged. You get a list by owner, ranked by value, with a suggested next activity for each.
Try this TeammateOasis PlatformSales & MarketingDead Lead Reactivation
Works your closed-lost and dormant leads for the ones genuinely worth another try. It reads why each died, then checks whether that reason has changed — the blocker left, they raised money, the feature they needed shipped. Only leads where something concrete changed make the list, and anyone who asked not to be contacted is excluded permanently.
Try this TeammateOasis PlatformSales & Marketing
Put CRM Enricher to work today
Add it to your Oasis, review its setup, and hand it the first task.